Īt what stage in the production do you start to think about how all the elements will fit together? Is that something that primarily comes from the edit, or is the entire video laid out on paper before the production begins?
But it's actually surprising how absurd is, the way the ideas appear.
Sometimes we look into our archive of music video ideas and panic because it's empty, so we go back home and cry with our comforting families. Sometimes we have a place we want to shoot at and try to fit that with the song. Sometimes we think more about the artist, and think of something that we'd love to see the artist doing. Sometimes we get the song and think what kind of world would make those lyrics look good. How do you approach image research and referencing? Do you start each project with a giant mood board? If not, how does the creative process usually begin?Įvery time is different. It's so nice to work with lyrics that are easy to understand. Also, the lyrics are quite simple, readable, and not encrypted, which is very helpful in order to imagine a world. We love the band, and the sound of the album is rich and so inspiring. Was there something about this song or artist that got you guys particularly jazzed about working on this project? Many young people make their music videos knowing they are going to be seen everywhere if the job is good.
This is probably changing, now that the borders of our territories are getting diluted because of the Internet. The advertising industry didn't seem to care much about music videos and didn't really looked for talent there. The idea that music videos were good training also a way what a director is capable of has not always existed in Spain. The industry is very small, so the money gets ridiculous. Making music videos is a struggle everywhere and in Spain it's even harder. What is it like to create your work in Spain? Is there a significant music video community there? You put Spain on the map in the world of pop music videos. And it's also the name of the production company itself, which represents other directors alongside CANADA the director. What is the difference between CANADA the production company and CANADA the director's collective?ĬANADA is the name under which the directors, who are the founders of the company, sign their work. CANADA has three syllables, each with one letter in common and one different. We wanted an international name for the company, and the three of us had a lot in common but also little differences. We started to work and sign our projects together “¦ and here we are. to work directly for clients, but we didn't manage to do that properly.
We thought it could be a good idea to join forces and make this sometimes ungrateful work a little easier. I asked them everything!ĭoug: What is the origin story of CANADA? How did you come up with the name? Is there a common thread in every CANADA film?ĬANADA: We were three friends making our way into the advertising industry, working for different production companies. So, I fired up the old email machine and convinced CANADA that it would be chill to answer our questions. With a video this impressive, we had to know how they pulled it off. Centered around a high school love triangle (one that involves a gorilla), “The Less I Know The Better” sets the bar for music video casting, style, and execution, and manages to combine high-level production design, VFX, and animation into one complete piece. But somehow CANADA managed to make one of the most entertaining and complex videos of the year despite all that.
Directing music videos is hard work: they are often under-funded, rushed, and jammed into a single day of production. At the top of our list was the music video for “The Less I Know The Better” by Tame Impala, directed by the Spain-based collective CANADA. At the end of 2015, after hours of disagreements, shouting matches, and physical altercations, the Vimeo curation team narrowed down a year's worth of Staff Picks into a single post of our favorite videos.